Welcome to Sports Brokers Ltd (SB), an ISO 9001 Registered Firm of Business Search Consultants with offices in UK, Belgium and China. SB operates exclusively within the European sporting goods, fitness, golf, outdoor and extreme sports industries.

SB identifies specialist sporting goods Distributors, Licensees and Sales Agencies within Europe, and recommends them to Brands. SB also identifies Brands and recommends them to Distributors, Licensees and Sales Agencies. Throughout this website, the word "Distributor" is used to define either Distributor or Licensee or Sales Agency.

SB operates in Russia, China and all 30 European countries:-

  • 27 current European Union (EU) member countries

  • 3 non-EU member countries

SB is sister to ISM - International Sports Marketing Ltd (www.ismsearch.com) and operates from the same UK Head office.  SB also has offices in Belgium and China.

With identical shareholders & directors, SB continues ISM's 20-year tradition of confidentiality, integrity and market intelligence.

ISM conducts 80% of its business in mainland Europe, with clients including most global category Brand leaders; more than 70% of ISM client Brands are US-owned.

SB works with a similar client base and geographical focus.