The project involved first identifying 14 potential European Licensees and inviting each to submit a written proposal. The 14 proposals were then assessed and reduced to six short-listed European Licensees. Each of the six was then visited, in the four different European countries where they operated.

Extensive meetings were conducted with the senior management of each short-listed European Licensee, with particular care taken over the matters of market compatibility and finance. The six were reduced to three recommended European Licensees, with a report presented in person at a US meeting of the registered client’s Board of Directors.

The US registered client then visited the three recommended European Licensees and made a selection. Due to the significant care taken originally over compatibility, together with the extensive marketing and financial research conducted before signing the contract, both parties hailed the project as a major business success.

Comprehensive references from this project are available to registered clients

A typical project lasts 3 - 6 months. The SB Registered Client, who may be a Brand or a Distributor, contacts SB with the brief. SB assesses the brief and searches the current database. Depending on the detail of the brief, the current SB database may or may not contain the appropriate number of relevant parties.

If the database does not contain sufficient relevant parties who match the brief, SB headhunts and also recommends advertising, whenever appropriate, to attract the relevant parties. Once identified, SB visits all relevant parties and assesses compatibility and financial resources. SB then creates a short-list of up to three recommended parties.